Your next best customer might already know you.
Anyone can find a customer once. The businesses that thrive are the ones that give those customers a reason to come back, spend more and bring their friends.
The Customer Advantage is a free newsletter for business owners and managers who want to build stronger, more profitable customer relationships. Each issue shares practical ideas on:
- Increasing customer lifetime value
- Loyalty programs that actually work
- Experience marketing that people remember
- Email and SMS marketing that customers welcome
- Training your team to deliver excellent service
- Turning happy customers into advocates
Written by Charles Alder, drawing on more than 25 years in loyalty marketing and customer engagement.
Practical, jargon-free ideas you can use this week.
Get The Customer Advantage
Register to receive our weekly newsletter
Latest from “The Customer Advantage”
- How Do You Make a Great Impression Last?
When was the last time a business thanked you for your custom? Not a receipt. Not an automated booking confirmation. Not a request to leave a five-star review. I mean a genuine thank you. A friend of mine recently held a family function at home and ordered a large number of pizzas from Domino’s. On… Read more: How Do You Make a Great Impression Last? - Are You Spending Too Much Money Finding Your Next Customer?
A friend of mine, Sam, owned a café in Fortitude Valley, Brisbane. Business was booming. The economy was strong, customers were pouring through the door, and life was good. Then a competitor opened a café diagonally across the road. Around the same time, the economy started to turn. Customers had more choices, money became tighter,… Read more: Are You Spending Too Much Money Finding Your Next Customer?